About Us

Decision Driven® Strategy is the brainchild of John Fitch.  John has invested the last 20 years of his career as a decision management consultant, primarily to high-tech companies.  Along the way, he created quite a few innovations in decision management methods and built up a rich set of decision patterns that have now found their way into Decision Driven® Life and Decision Driven® Strategy.

In the past, these methods and patterns would have been delivered through books, training workshops and some high-priced consulting services.  But today, internet technology enables these patterns to be delivered as a rich interactive experience to anyone with a web browser. 

Our vision is to become the standard by which businesses and non-profits proactively manage their strategy to achieve their vision.  We are here to serve you.